{
  "source": "production_verified_lead_handoff",
  "tenantId": "b9c1c85c-33eb-4d20-af6f-a3a80833eb22",
  "businessId": "bb8eb53d-e828-4af7-aad8-6e64415e4e08",
  "leadCandidateId": "6ec210d3-d81c-489d-81dd-c2d691891a9f",
  "dependsOnSequence": 6,
  "leadDiscoveryRunId": "91da0662-a9f7-4352-855a-93b31189c9e4"
}

{
  "summary": "The production profiling engine created an evidence-bounded business profile from the governed type catalog and persisted lead identity.",
  "artifact": {
    "target": {
      "category": {
        "id": "f5923122-77be-4a87-891e-a9b0003e2d67",
        "name": "Home & Property Services",
        "description": "Home & Property Services website strategy, discovery, media, SEO, and opportunity-scoring defaults."
      },
      "tenantId": "b9c1c85c-33eb-4d20-af6f-a3a80833eb22",
      "businessId": "bb8eb53d-e828-4af7-aad8-6e64415e4e08",
      "businessType": {
        "id": "a4377831-0928-421c-b879-26a09911f3d0",
        "name": "Plumber",
        "description": "Google Places Table A type in the Services group."
      },
      "leadCandidateId": "6ec210d3-d81c-489d-81dd-c2d691891a9f",
      "leadDiscoveryRunId": "91da0662-a9f7-4352-855a-93b31189c9e4",
      "observedBusinessName": "R.E.D. Plumbing Inc."
    },
    "identity": {
      "value": "R.E.D. Plumbing Inc.",
      "verificationStatus": "customer_verified"
    },
    "defaultCtas": [],
    "mediaGuidance": {
      "avoid": [
        "embedded text, logos, or watermarks",
        "fabricated landmarks or identifiable customers",
        "unsafe or operationally implausible work",
        "staged reactions, malformed anatomy, or impossible geometry"
      ],
      "composition": "show the real service outcome before equipment detail",
      "heroSubjects": [
        "completed customer outcome",
        "credible team or equipment"
      ],
      "schemaVersion": 2,
      "selectionRules": {
        "approvedRightsOnly": true,
        "finalizedAssetsOnly": true,
        "governedFallbackAllowed": true,
        "preserveMobileCropSafety": true,
        "sectionContractMustMatch": true,
        "businessSpecificAssetsPreferred": true
      },
      "websiteRecipeKey": "business_type.plumber.v2",
      "preferredMediaTypes": [
        "hero_image",
        "process_image",
        "outcome_image"
      ]
    },
    "schemaVersion": "brandlift-business-profile-v1",
    "seededProfile": {
      "version": 3,
      "profileId": "e1ee1a7c-9ec2-4e8a-b793-74f906f0291a",
      "schemaVersion": "brandlift-business-profile-v2"
    },
    "classification": {
      "source": "approved_seed",
      "categoryId": "f5923122-77be-4a87-891e-a9b0003e2d67",
      "categoryName": "Home & Property Services",
      "businessTypeId": "a4377831-0928-421c-b879-26a09911f3d0",
      "businessTypeName": "Plumber"
    },
    "customerIntent": {
      "primary": "lead_generation for people evaluating plumber",
      "archetypeKey": "local_service",
      "journeyStages": [
        "identify_need",
        "confirm_fit",
        "request_response"
      ],
      "schemaVersion": 2,
      "targetContext": {
        "category": "Home & Property Services",
        "businessType": "Plumber",
        "providerGroup": "Services"
      },
      "urgencyProfile": "urgent_or_planned",
      "conversionModel": "quote_or_dispatch",
      "decisionCriteria": [
        "verified_service_area",
        "verified_reviews_with_attribution",
        "verified_license_or_credential_when_required",
        "approved_work_examples"
      ]
    },
    "complianceRules": [],
    "contentGuidance": {
      "voice": "direct, reassuring, local, and outcome-oriented",
      "prohibited": [
        "unsupported rankings or superlatives",
        "unverified prices, discounts, guarantees, or availability",
        "fabricated credentials, awards, licenses, reviews, or outcomes",
        "location claims without verified address or service-area evidence"
      ],
      "contentRules": {
        "verifiedFactsOnly": true,
        "customerSafeRationaleRequired": true,
        "staleFactsBlockMaterialClaims": true,
        "offeringNamesFromCanonicalCatalog": true,
        "unresolvedConflictsBlockPublication": true
      },
      "pageStrategy": {
        "pageOrder": [
          "home",
          "about",
          "services",
          "service_detail",
          "location",
          "contact",
          "faq"
        ],
        "requiredPages": [
          "home",
          "about",
          "services",
          "contact",
          "faq"
        ],
        "conditionalPages": [
          "service_detail",
          "location"
        ],
        "locationThreshold": {
          "minimumUniqueLocalFacts": 3,
          "minimumVerifiedLocations": 2,
          "requireDistinctContactOrServiceArea": true
        },
        "serviceDetailThreshold": {
          "maximumGeneratedPages": 12,
          "minimumVerifiedOfferings": 3,
          "minimumUniqueFactsPerOffering": 3
        }
      },
      "schemaVersion": 2,
      "websiteRecipe": {
        "label": "Plumber website recipe",
        "source": "archetype_inherited",
        "recipeKey": "business_type.plumber.v2",
        "recipeVersion": 2,
        "schemaVersion": "brandlift-website-recipe-v2",
        "primaryCtaLabel": null,
        "distinguishingGoals": [
          "present verified plumber offerings clearly",
          "match the conversion path to verified customer action destinations",
          "use business-specific imagery before governed category fallbacks"
        ],
        "heroHeadingTemplate": null,
        "fallbackArchetypeKey": "local_service"
      },
      "sectionPriorities": {
        "faq": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "faq_compact"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "faq",
            "preferredVariantKey": "service_objections"
          },
          {
            "priority": 3,
            "required": true,
            "familyKey": "cta",
            "preferredVariantKey": "estimate_banner"
          }
        ],
        "home": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "split_action"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "trust_bar",
            "preferredVariantKey": "credential_strip"
          },
          {
            "priority": 3,
            "required": true,
            "familyKey": "offering_grid",
            "preferredVariantKey": "service_cards"
          },
          {
            "priority": 4,
            "required": true,
            "familyKey": "process",
            "preferredVariantKey": "estimate_steps"
          },
          {
            "priority": 5,
            "required": false,
            "familyKey": "about_summary",
            "preferredVariantKey": "local_proof"
          },
          {
            "priority": 6,
            "required": false,
            "familyKey": "testimonials",
            "preferredVariantKey": "review_quotes"
          },
          {
            "priority": 7,
            "required": false,
            "familyKey": "faq",
            "preferredVariantKey": "service_objections"
          },
          {
            "priority": 8,
            "required": true,
            "familyKey": "cta",
            "preferredVariantKey": "estimate_banner"
          }
        ],
        "about": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "compact_statement"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "about_summary",
            "preferredVariantKey": "local_story"
          },
          {
            "priority": 3,
            "required": false,
            "familyKey": "process",
            "preferredVariantKey": "quality_process"
          },
          {
            "priority": 4,
            "required": false,
            "familyKey": "trust_bar",
            "preferredVariantKey": "credential_strip"
          },
          {
            "priority": 5,
            "required": true,
            "familyKey": "cta",
            "preferredVariantKey": "estimate_banner"
          }
        ],
        "contact": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "contact_compact"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "contact_form",
            "preferredVariantKey": "estimate_form"
          },
          {
            "priority": 3,
            "required": false,
            "familyKey": "trust_bar",
            "preferredVariantKey": "response_expectations"
          },
          {
            "priority": 4,
            "required": false,
            "familyKey": "faq",
            "preferredVariantKey": "contact_questions"
          }
        ],
        "location": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "local_service_area"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "offering_grid",
            "preferredVariantKey": "area_services"
          },
          {
            "priority": 3,
            "required": false,
            "familyKey": "trust_bar",
            "preferredVariantKey": "local_evidence"
          },
          {
            "priority": 4,
            "required": true,
            "familyKey": "contact_form",
            "preferredVariantKey": "estimate_form"
          }
        ],
        "services": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "service_index"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "offering_grid",
            "preferredVariantKey": "service_cards"
          },
          {
            "priority": 3,
            "required": false,
            "familyKey": "process",
            "preferredVariantKey": "estimate_steps"
          },
          {
            "priority": 4,
            "required": false,
            "familyKey": "faq",
            "preferredVariantKey": "service_objections"
          },
          {
            "priority": 5,
            "required": true,
            "familyKey": "cta",
            "preferredVariantKey": "estimate_banner"
          }
        ],
        "service_detail": [
          {
            "priority": 1,
            "required": true,
            "familyKey": "hero",
            "preferredVariantKey": "service_outcome"
          },
          {
            "priority": 2,
            "required": true,
            "familyKey": "process",
            "preferredVariantKey": "delivery_steps"
          },
          {
            "priority": 3,
            "required": false,
            "familyKey": "trust_bar",
            "preferredVariantKey": "service_evidence"
          },
          {
            "priority": 4,
            "required": false,
            "familyKey": "faq",
            "preferredVariantKey": "service_specific"
          },
          {
            "priority": 5,
            "required": true,
            "familyKey": "cta",
            "preferredVariantKey": "estimate_banner"
          }
        ]
      },
      "requiredFactGroups": [
        "business_identity",
        "contact",
        "location_or_service_area",
        "verified_offerings",
        "conversion_path"
      ]
    },
    "lifecycleStatus": "needs_review",
    "publishableClaims": [],
    "audienceHypotheses": [],
    "conversionGuidance": {
      "modelKey": "quote_or_dispatch",
      "formRules": {
        "requirePrivacyNotice": true,
        "requireConfiguredDestination": true,
        "collectMinimumNecessaryFields": true,
        "neverCollectSensitiveDataWithoutApprovedWorkflow": true
      },
      "primaryGoal": "lead_generation",
      "ctaHierarchy": [
        {
          "key": "request_estimate",
          "rank": 1,
          "label": "Request an Estimate",
          "purpose": "Capture a qualified service request.",
          "requires": [
            "configured_form",
            "verified_service"
          ]
        },
        {
          "key": "call_business",
          "rank": 2,
          "label": "Call Now",
          "purpose": "Support urgent or high-intent visitors.",
          "requires": [
            "verified_phone"
          ]
        },
        {
          "key": "view_services",
          "rank": 3,
          "label": "View Services",
          "purpose": "Route early-stage visitors to relevant work.",
          "requires": [
            "verified_offerings"
          ]
        }
      ],
      "journeyStages": [
        "identify_need",
        "confirm_fit",
        "request_response"
      ],
      "primaryAction": "request_estimate",
      "schemaVersion": 2,
      "secondaryAction": "call_business"
    },
    "evidenceReferences": [
      {
        "id": "f5923122-77be-4a87-891e-a9b0003e2d67",
        "role": "constraint",
        "type": "brandlift_category",
        "confidence": 1
      },
      {
        "id": "22b86505-dde0-4ba0-9d49-0071b0ddc754",
        "role": "constraint",
        "type": "business_type_category_mapping",
        "confidence": 1
      },
      {
        "id": "e1ee1a7c-9ec2-4e8a-b793-74f906f0291a",
        "role": "constraint",
        "type": "business_type_profile",
        "confidence": 1
      },
      {
        "id": "a4377831-0928-421c-b879-26a09911f3d0",
        "role": "constraint",
        "type": "business_type",
        "confidence": 1
      },
      {
        "id": "0e95774a-fc93-4f91-987b-07809fb6f6ae",
        "role": "constraint",
        "type": "canonical_offering",
        "confidence": 0.95
      },
      {
        "id": "25cbde36-c38e-46a9-b395-d5b4c0a66b41",
        "role": "constraint",
        "type": "canonical_offering",
        "confidence": 0.98
      },
      {
        "id": "825c3913-630d-43d3-9c4b-6306f9311113",
        "role": "constraint",
        "type": "canonical_offering",
        "confidence": 0.89
      },
      {
        "id": "f44f33e3-e6fe-4798-8f70-7be465784629",
        "role": "constraint",
        "type": "canonical_offering",
        "confidence": 0.92
      },
      {
        "id": "6ec210d3-d81c-489d-81dd-c2d691891a9f",
        "role": "supporting",
        "type": "lead_candidate",
        "confidence": 1
      },
      {
        "id": "91da0662-a9f7-4352-855a-93b31189c9e4",
        "role": "supporting",
        "type": "lead_discovery_run",
        "confidence": 1
      },
      {
        "id": "4c1127e4-fed5-4f7b-b441-f601145e6e36",
        "role": "authoritative",
        "type": "source_record",
        "confidence": 1
      },
      {
        "id": "5fb5dbb1-0742-4079-afda-846bafc79f5b",
        "role": "supporting",
        "type": "source_record",
        "confidence": 0.7
      }
    ],
    "offeringHypotheses": [
      {
        "name": "Emergency Plumbing",
        "riskLevel": "low",
        "offeringId": "25cbde36-c38e-46a9-b395-d5b4c0a66b41",
        "description": "Emergency Plumbing is a candidate offering for Plumber businesses. It must be verified against business-specific evidence before publication.",
        "relevanceScore": 0.98,
        "primaryCandidate": true,
        "verificationStatus": "hypothesis_only"
      },
      {
        "name": "Drain Cleaning",
        "riskLevel": "low",
        "offeringId": "0e95774a-fc93-4f91-987b-07809fb6f6ae",
        "description": "Drain Cleaning is a candidate offering for Plumber businesses. It must be verified against business-specific evidence before publication.",
        "relevanceScore": 0.95,
        "primaryCandidate": false,
        "verificationStatus": "hypothesis_only"
      },
      {
        "name": "Leak Detection",
        "riskLevel": "low",
        "offeringId": "f44f33e3-e6fe-4798-8f70-7be465784629",
        "description": "Leak Detection is a candidate offering for Plumber businesses. It must be verified against business-specific evidence before publication.",
        "relevanceScore": 0.92,
        "primaryCandidate": false,
        "verificationStatus": "hypothesis_only"
      },
      {
        "name": "Pipe Repair",
        "riskLevel": "low",
        "offeringId": "825c3913-630d-43d3-9c4b-6306f9311113",
        "description": "Pipe Repair is a candidate offering for Plumber businesses. It must be verified against business-specific evidence before publication.",
        "relevanceScore": 0.89,
        "primaryCandidate": false,
        "verificationStatus": "hypothesis_only"
      }
    ],
    "unresolvedQuestions": [
      "Confirm which approved offering candidates the business currently provides.",
      "Confirm the service area, contact details, hours, credentials, and regulated claims before publication."
    ],
    "trustSignalsToVerify": []
  },
  "replayed": false,
  "reviewStatus": "needs_review",
  "capabilityKey": "business_profile",
  "artifactVersion": 1,
  "capabilityRunId": "9b9de7ee-07ee-44bf-aa37-84c35d33817c",
  "lifecycleStatus": "needs_review",
  "unresolvedQuestions": [
    "Confirm which approved offering candidates the business currently provides.",
    "Confirm the service area, contact details, hours, credentials, and regulated claims before publication."
  ],
  "publishableClaimCount": 0,
  "seededProfileAvailable": true,
  "offeringHypothesisCount": 4
}